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Bryson Studios and

The Minnesota Twins

Featured Project

Nekid Nursery

Season | Winter 2022

Copywriting

 

Project Scope

Following the societal changes of Covid 19 and the insurmountable racial tensions after the killing of George Floyd, the city of Minnesota, more specifically the NBL team, The Minnesota Twins, have chosen to rebrand to be more inclusive of the vast culture that supports the city, the community, and the game of baseball. This project sought to bring together the community of Minnesota while acknowledging the communal effort to push forward and embrace the unique cultural differences that make them one.

 

Commercial Copy | Bryson Studios & Minnesota Twins 

Change is embraced culture.

The warmth and togetherness of community.

Change is animated expressions and enthusiasm embraced.

Change is the intentional effort to embrace our unique differences and create equal opportunities for everyone.

Change unearths new possibilities for a stronger breath, a better day, and a comfortable tomorrow.

Change is the Minnesota Twins.